Its more like the meet the expert day of Brainshare.   Each vendors get a room where they can showcase their products and talk to customers; you can attract more people if the food and drinks are better in your room!!!

Presentations also started today.  I must admit that the sessions were targeted mostly towards CTOs and CFOs.   These are not very technical in nature, but strategic and direction centric.  There were case studies by organizations and early adopters of cloud.  The day started with a number of presentations from Burton Group on Application architecture for the cloud.  A few interesting suggestions were:

  • Consumers should build their applications by consuming various services available in the cloud rather than building themselves
  • Simply migrating applications is not a a Cloud Application Architecture
  • Lack of clarity and hype slows adoption of cloud and increased skepticism
  • Bill Peter of Intercontinental Hotels Group said SLAs not sufficient in Public, one of the main reasons they went ahead with private cloud
  • Eli Lilly came up with the challenges they faced while moving to cloud

Vendor Hospitality Suites is one of the attractions for this conference.   Vendors are given a chance  to demonstrate their technologies and talk to customers here.  Novell was unveiling the Cloud Security Services.  Novell was given a room and a demo place in the interoperability lab where Novell demonstrated SSO to PivotLink through NCS.

Novell NCS Kiosk

Tom Cecere talking about NCS in the vendor lightning round

Tom Cecere explaining the product to a number of potential customers

Dale Olds and Mike from PivotLink talking to some of our Quest friends